So your consortium has won the concession of the toll facility – now it’s time to figure out how to increase the traffic levels on the facility so that you can pay off the interest payments that are coming up. This paper discusses marketing strategies and techniques can improve the top line for the toll facilities. The paper focuses on toll facilities such as toll roads or toll bridges; however, the ideas presented herein are general enough to be applied to other toll facilities such as rail transit systems, rail roads or airports.
Prediction is difficult, especially about the future!